The Company in favour of personalized serving places a small data package (so called "cookie") on the User's computer. The aim of the cookie is to provide the higher level of operation in order to increase the user experience. The User can delete the cookie from his/her own computer, and s/he can configure the browser to disable the application of cookies.
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
Blocking all cookies will have a negative impact upon the usability of many websites.
By disabling the application of cookies the User acknowledges that without cookies the operation of the given website is not complete.